Fluid makes it easy to send emails and text messages to your players, members, and customers directly from your club dashboard.
Use Communication tools to:
- Send announcements
- Promote events and leagues
- Share updates with members
- Send marketing emails
- Deliver coupons and promotions
- Communicate with segmented audiences
Opening the Communication Center
- From the left navigation menu, click Manage Clubs
- Select your club
- Click Communication
Inside the Communication Center, you can:
- View previous campaigns
- Create new email or text messages
- Build audience segments
- Preview messages before sending
Creating a New Message
- Click the Compose button
- Choose either:
- Email
- Text
Email is best for:
- Announcements
- Newsletters
- Promotions
- Event updates
Text messages are best for:
- Quick reminders
- Last-minute updates
- Urgent communication
Choosing Your Audience
Before sending a message, select who should receive it.
Use Audience and + Segment to target specific groups of players or members.
Examples:
- Active members
- League players
- Tournament participants
- New customers
- Specific membership plans
Fluid will display an estimated recipient count before sending.
Writing Your Subject Line
Your subject line is the first thing recipients see in their inbox.
Best practices:
- Keep it short and clear
- Aim for under 40 characters for mobile devices
- Make the purpose obvious
Examples:
- Summer League Registration
- Open Play Tonight
- New Member Promotion
- Tournament Reminder
Writing Your Message
Use the editor to create your message content.
Formatting tools include:
- Headings
- Bold and italic text
- Bullet points
- Links
- Quotes
- Buttons
- Banners
- Coupons
You can also upload images to make your emails more engaging.
Adding Coupons and Promotions
Use the Coupon button to insert promotional offers directly into your message.
Great for:
- Membership discounts
- Event promotions
- Merchandise offers
- Referral campaigns
Previewing Your Message
As you type, Fluid automatically updates the live preview.
You can preview your message in:
- Desktop view
- Mobile view
This helps ensure your message looks great on all devices before sending.
Sending Your Message
Once your message is ready:
- Review your audience count
- Double-check your subject and content
- Click Send
Fluid will deliver your message to the selected recipients.
Communication Tips
- Keep messages short and easy to scan
- Use clear calls-to-action
- Include links when promoting registrations
- Avoid sending too many messages too frequently
- Preview every message before sending
Common Use Cases
Club operators commonly use Communication tools for:
- Open play announcements
- Rain delays or court closures
- League registration reminders
- Tournament marketing
- Membership promotions
- Event recaps
- Holiday specials
- Merchandise sales
Need help? Reach out to our team at help@fluidpb.com.